Customer Service
Everyone claims to have great customer service. What separates
those who simply claim to have great customer service from
those who actually do is the level of training received by
those whose job is customer service, and the amount of on-going
quality control to ensure that the customer service lessons
learned are properly applied. From its inception a quarter
of a century ago, Ameriquest has always put customer satisfaction
and customer service first. All employees that are in contact
with customers receive on-going training in how to deal with
customers and in how to help customers who questions or problems.
For Ameriquest customer service is their number one priority.
To start with, all customer service personnel receive a minimum
of 75 hours of intensive training, not only so they are thoroughly
familiar with all aspects of the lending industry and are
current on all laws and regulations that affect mortgages
and loans, but they also receive specialized training in cultural
issues, regulatory issues, systems’ training and Ameriquest’s
own high customer service standards.
All employees who have a high degree of customer contact
receive this training. That includes customer care associates,
payment counselors and home retention specialists.
In addition to trained in-house specialists in customer service,
Ameriquest also brings in outside experts in such areas as
bankruptcy and foreclosure to provide additional on-site training
to keep their employees on top of these fast-changing products
so that they can better help answer customer questions and
inform customers of the most economical ways of structuring
their loans and mortgages.
All customer service personal receive a monthly scorecard
so that they and Ameriquest can evaluate how well they are
doing and find areas where they need improvement. Associates
who receive outstanding evaluations by customers receive rewards
designed to encourage outstanding service in the future.
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